There is a popular theory that says if you can keep folks engaged for a long period of time, they will feel a connection with you and be more likely to purchase your product. Copywriters and salespeople who believe this theory create long sales pitches in an effort to develop that relationship.

I have a different theory.

I believe that "my people," like me, lead very busy lives and do not have time to waste on 20-minute sales pitches. If we want real reviews, we open another tab. We scroll to the bottom line. We want to know one thing: does this provide enough value to justify the price?

If that sounds like you — good. You can help me test my theory right now. I will keep this short.

There was a time, in the not-too-distant past, when personal communication came primarily through the mail. Occasionally, folks still find a bundle of old letters bound with twine while cleaning out an inherited attic. Letters with foreign postage stamps from family members defending our freedom in far-off lands — cherished reminders read repeatedly and saved in case their loved one never returned. Love letters wrapped in blue ribbons found in a hope chest.

Messages that mattered.

When thousands of miles separated me from my closest sister, she sent weekly letters. Long-distance phone calls were not always in the budget, but a postage stamp was doable. Tales of her kids growing up, the outcome of ballgames, Halloween costumes, recovery milestones, a new favorite recipe — page after page. I looked forward to each one with eager anticipation.

What if your mailbox felt like that again?

That is exactly what I would like to offer you.

It would be my privilege to show up in your mailbox every month with a newsletter I have just started — the Potpourri of Positivity.

Its FedEx envelope will stand out from the usual stack of bills and junk mail. You will look forward to seeing it standing tall among the boring and the annoying.

When you settle into your coziest chair with a cup of tea or coffee nearby, you will slide your finger under the tab and pull the tear strip open — no scissors needed. You will feel the satisfying rip and eagerly pull the manila-colored pages out, scanning quickly to see what catches your eye first. Then you will slowly enjoy all of the many treasures waiting inside.

Potpourri of Positivity is NOT another digital subscription you forget you have. It is not something you mean to read someday. It is a monthly delivery designed to be skimmed, enjoyed, and used — because it is built for real people with real schedules.

Inside every issue you will find encouragement, practical ideas, useful shortcuts, a few laughs, and a steady dose of "you've got this."

Here is my invitation — and my "prove it" offer:

Sign up today and I will send you a complimentary First Issue to your email immediately. It will not have the FedEx rip-strip satisfaction — tragic, I know — but it will show you exactly what PoP is all about. What the sections feel like. What you will actually get. Whether it hits the spot.

If the complimentary issue does not feel worth it? Cancel anytime. If you are unhappy for any reason, we will happily refund any charges that have occurred. Easy.

For $49 a month, Potpourri of Positivity shows up in your mailbox like a little reset button. Let's be honest — that is less than a cup of coffee a day. Not the fancy kind - I'm talking corner diner or hospital cafe coffee.

The difference? Coffee gives you a lift for an hour. PoP gives you a lift that lingers. You will pull it out again, underline a line that hits home, try a tip, share a joke, tape something to the fridge, or pass a page to a friend who needs it.

If your first thought is "I shouldn't spend money on myself" — let me gently disagree. This is not a splurge. It is a small monthly anchor that helps you show up better for everyone else too.

Go ahead and fill out the form below. I will email your complimentary First Issue right away, and then watch for that FedEx envelope — standing tall among the bills and junk — like it was sent just for you.

It was.

Subscribe now. You have nothing to lose, and a lovely little lift to gain.

Let's stay connected,

S.J. Peot

P.S. — It is the kind of mail you save, not shred.